SOPREMA U.S. Completes Brand Integration of Coatings and Roof Maintenance Line

SOPREMA U.S. has completed the integration of Tropical Roofing Products (TRP) into the SOPREMA brand, unifying the coatings and roof maintenance portfolio under a single national identity.

According to the company, customers will begin to see SOPREMA-branded packaging across the full line of coatings and maintenance products previously sold under the TRP name. SOPREMA reports that the products’ performance and reliability remain consistent with historical expectations.

The integration is part of SOPREMA’s strategy to simplify its product offerings, support long-term growth, and enhance customer engagement across the industry. The company noted that updated brochures, signage, and digital tools have been made available to support the transition.

Tim Kersey, CEO of SOPREMA U.S., said in a statement that the primary objective was to make the brand evolution seamless for customers, and that technical support resources and sales representatives remain in place throughout the transition.

SOPREMA also highlighted the rollout of Sop’Direct, a mobile app intended to provide access to product documentation, translation features, and other technical resources as part of the brand consolidation.

This brand alignment follows SOPREMA’s broader efforts to integrate acquired lines into its national portfolio and reflects continued activity around portfolio rationalization and market positioning within the building materials sector.