ASC Announces Partnership with IDEA to Support Digital Transformation

Adhesives, ASC Press Releases, Industry News, Sealants,

August 18, 2023

FOR IMMEDIATE RELEASE                   

Media Contact:

Brian Peters

Director of Membership and Industry Programs

(301) 986-9700 x1105



August 18, 2023 – Alexandria, VA –
The Adhesive and Sealant Council (ASC) and The Industry Data Exchange Association, Inc. (IDEA) announced a partnership to help ASC members integrate digital technology into their businesses. IDEA is the leading provider of product data for the electrical and adjacent industries.

This partnership adds substantial value to ASC membership, offering manufacturers, distributors, raw materials suppliers, and service providers access to five core IDEA solutions to facilitate digital transformation in pursuit of revenue, customer, and market share gains.

The five core IDEA solutions include:

Connector: Single source for accurate, complete eCommerce-ready product data enables one-to-many data syndication, strengthening trading partner relationships, automating manual processes, and lowering operational costs.

Pro Data Services: Customizable data cleanse and enrichment services transform product data into a business asset. 

Insight: Product content auditing and scoring optimize product listings create better customer experiences and increase online sales. 

Exchange EDI: Cost-effective automated document interchange, powered by industry-leading, value-added network (VAN) services, saves companies, on average, $32 per transaction.

Exchange B2B Managed Services: EDI implementation, integration, and ongoing maintenance maximize internal team efficiency.

“We believe these products and services from IDEA have the potential to transform how ASC members operate and deliver value to customers in the adhesive and sealant industry,” said David Oldfather, President & CEO of IDEA. “We’re excited to see this channel flourish in an evolving digital landscape like the electrical industry has in recent years.”

“I gained exposure to IDEA and their diverse data syndication solutions during my tenure in the wholesale distribution industry. What energizes me about our collaboration is the potential to propel our ASC members’ digital transformation initiatives and fulfill their internal data requirements. Given ASC’s diverse membership, encompassing companies of all sizes and member types, our partnership with IDEA opens avenues for each ASC member to explore growth opportunities in the digital marketplace,” said Brian Peters, Director of Membership & Industry Programs at ASC.

The Industry Data Exchange Association, Inc. (IDEA) was founded in 1998 by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) to serve as a single source of data for the electrical industry. Now, through flagship products IDEA Connector and IDEA Exchange, as well as a growing partner ecosystem, IDEA is the leading provider of complete, high-quality transactional and eCommerce-ready product content for the electrical industry and other industrial verticals. As the electrical industry’s standards body, IDEA sets, facilitates, normalizes, and monitors data standards via initiatives such as the Harmonized Data Model (HDM). Visit IDEA at

More information will be available to ASC members in the coming weeks about access to these new digital transformation solutions.



The Adhesive and Sealant Council (ASC) is a North American trade association dedicated to representing the adhesive and sealant industry. The Council is comprised of 110 adhesive and sealant manufacturers, raw material and equipment suppliers, distributors and industry consultants, representing more than 75% of the U.S. industry with operations around the world. Offering education, legislative advocacy, professional networking and business growth solutions for its members, the ASC is the center of knowledge and catalyst for industry growth on a global basis for manufacturers, suppliers, distributors, and end-users. For more information about ASC, visit