Brand Protection and Athletic Applications of PSA

Abstract:

Pressure sensitive adhesives have a come along way since their invention in 1845. This webinar will cover the novel applications of PSA in security applications as well have athletic applications. First part of the webinar will focus on PSA derived from renewable monomers that are utilized in security applications for brand protection against counterfeiting. The second part of the webinar will discuss athletic applications with particular focus on chemical hook-and-loop for handball. Sample formulations for each of the applications will be discussed. The webinar will conclude with the challenges and opportunities for future developments for these applications.

Objectives: 

1. Learn about the background of PSA application in counterfeit protection and how the newer adhesive formulations are helping advance the technology. Sample formulations and their results will be shared along with the challenges and opportunities for future developments. 
2. Learn about the background of PSA application in development of chemical hook-and-loop for handball applications and how the newer adhesive formulations are helping advance the athletic application. Sample formulations and their results will be shared along with the challenges and opportunities for future developments.

Agenda:

• Security application: PSA based on renewable monomers for brand protection labels
• Athletic application: Chemical hook-and-loop for handball
• Key Takeaways

Who Should Attend:

This is an ideal webinar for professionals in technical as well as marketing roles. Adhesive formulators as well as end users will find the information useful in developing new formulations as will as end use applications.