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B2B Product Launch w/ 18 ways to Connect with Customers (Part 3)

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Session Description:


Many B2B suppliers need much more rigor when launching their products. Products are 'released' casually, budgets are spent inefficiently, and prospects respond "underwhelmingly." Many launch teams keep using the same stale ways to reach prospects… when they could connect using much more exciting and effective means. Learn how to blend 9 traditional media (e.g. trade shows, customer seminars and sales visits) with 9 online media (e.g. webinars, email marketing, and search marketing). Pick many easy tips to maximum value from your launch budget.


Learning Objectives:

  1. How to link early-stage marketing (understanding market needs) with late-stage (promotion)
  2. Becoming "findable"… and other internet-driven changes required in B2B promotion today
  3. How to advance prospects along the buying cycle… and the role of "offers"
  4. How to craft a launch plan based on what to tell, who to tell, and how to tell
  5. Using a tool to select from 9 traditional and 9 online promotional approaches

Expert Presenter:


Dan Adams, President - The AIM Institute
Dan Adams is the founder of The AIM Institute, and author of New Product Blueprinting, the B2B Organic Growth newsletter, and the weekly blog, Awkward Realities. He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame. An award-winning speaker, he has lectured at Wharton’s Executive MBA program and has trained thousands of innovation and marketing professionals in every region of the world... in both the front-end of innovation and B2B product launch.

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