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How Tailored B2B will Change in Innovation & Marketing Webinar (Part 1)

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Session Description:

Innovation and marketing will look very different in the future: The term "B2B" will be seen as imprecise, blunt and inadequate, as B2B companies begin using highly customized approaches for each B2B market segment. Suppliers will apply highly effective methods to uncover hidden customer "outcomes," confidently develop products worthy of a price premium, and launch those products with great success.

At this first webinar, Dan Adams (author of 'New Product Blueprinting' and founder of The AIM Institute) will provide practical tools you can begin applying today to get new-product performance of the future.


 Learning Objectives:

  1. Understand how each target market segment has it's own unique B2B characteristics
  2. Learn how to optimize innovation and marketing based on "how B2B" a market is
  3. Understand 15 "early-stage" and "late-stage" marketing jobs-to-be-done
  4. Why the Innovation Wave will surpass the earlier Quality and Productivity Waves in impact
  5. Understand today's great need for improvements in B2B customer insight for better innovation

Expert Presenter:


Dan Adams, President - The AIM Institute
Dan Adams is the founder of The AIM Institute, and author of New Product Blueprinting, the B2B Organic Growth newsletter, and the weekly blog, Awkward Realities. He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame. An award-winning speaker, he has lectured at Wharton’s Executive MBA program and has trained thousands of innovation and marketing professionals in every region of the world... in both the front-end of innovation and B2B product launch.

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