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Value Proposition: Key to New Product Success

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Learn why a sound value proposition is critical to establishing project scope and garnering management support for new products. In addition, learn how to properly structure a value proposition and the foundational elements on which to build a value proposition. Finally, learn how to diagnose weaknesses in value propositions and solutions to common problems. "Value Proposition: The Key to New Product Success" will help shorten time to market and increase sales of new products by focusing teams on what customers want and need.



  1. Why a strong value proposition is critical for commercial and technical success of a new product
  2. The foundations of a value proposition: target customer, benfits delivered, and differentiation
  3. The proper structure of a value proposition statemen
  4. How to identify value propositions strengths and weaknesses
  5. Common value proposition problems and solutions


Expert Presenter:


Mark Benevento – Founder and Managing Director, Industrial Market Insight 

Industrial Market Insight is a consultancy focused on identifying organic growth opportunities for manufacturers of industrial products. Mark's experience includes over 20 years with global multi-national manufacturers of industrial products in product development, business management, and marketing leadership roles. He holds a Bachelor of Science in Materials Science & Engineering from Lehigh University and an MBA.

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