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PSA Formulations Webinar

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PSAs are one of the most ubiquitous adhesives that touch every aspect of our lives; from band aids to sticky notes to graphic media and beyond. Making an adhesive removable or permanent requires a solid understanding of the complex mix of components.



Session Description:
This webinar will cover the basic concepts of PSA technologies including raw materials, rheology, current performance expectations and trends for packaging, medical and tape/label markets. This webinar is suitable for technical and business staff and does not require in depth understanding of chemistry or mechanics.


Learning Objectives:

  • Basic Concepts of PSAs
  • Common Technologies & Raw Materials
  • Application of Rheology to Predict End Use Performance
  • Selection of Raw Material to Achieve Desired Performance
  • Future Trends



Expert Presenters:

Ingrid Brase, Consultant and Eric Silverberg, Senior Principal Scientist - Henkel


Ingrid Brase is a Technical Market Strategist recognized for her ability to translate technical needs into business solutions. Her understanding of pressure sensitive adhesives and their use is complemented by her strengths in strategic marketing, project management, new product development and key account management. She is available for consulting or contact assignments in these areas.


Ingrid’s expertise is a result of over 20 years of experience in the pressure sensitive adhesives business. She was most recently the Market Segment Director for Henkel Corporation rising to that position after various assignments in the pressure sensitive business unit. She began her career as a research scientist then progressed to market focused roles.


Ingrid earned her MBA at Rider University and holds a B.S. in Chemistry from SUNY/Oneonta. She has served on the Board of Directors for TLMI and AIMCAL in addition to chairing technical teams for both trade associations. Ingrid is a well known speaker and author on topics related to adhesive use. She is a contributing editor to ‘Paper, Film and Foil Converte’r authoring ‘Sticking With It,’ a column about pressure-sensitive adhesives.



Eric Silverberg has over 20 years of experience in adhesive product development with the last 18 years at Henkel Corporation. The majority of his time has been in the area of Pressure Sensitive Adhesives covering acrylic and rubber based chemistries for industrial and transdermal applications. Prior to Henkel, Eric worked at Lord Corporation in the area of rubber-to-metal bonding. Eric earned a B.S. in chemistry from Northeastern University and his Ph.D. in polymer chemistry from the Pennsylvania State University.


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