Online Store: Popular On-demand Webinars
Main Storefront
        

Value Proposition: Key to New Product Success

Item Options
Sign in for your pricing!
Price: $249.00
Quantity: *
 
Description

Learn why a sound value proposition is critical to establishing project scope and garnering management support for new products. In addition, learn how to properly structure a value proposition and the foundational elements on which to build a value proposition. Finally, learn how to diagnose weaknesses in value propositions and solutions to common problems. "Value Proposition: The Key to New Product Success" will help shorten time to market and increase sales of new products by focusing teams on what customers want and need.

 

Objectives:

  1. Why a strong value proposition is critical for commercial and technical success of a new product
  2. The foundations of a value proposition: target customer, benfits delivered, and differentiation
  3. The proper structure of a value proposition statemen
  4. How to identify value propositions strengths and weaknesses
  5. Common value proposition problems and solutions

 

Expert Presenter:

 

Mark Benevento – Founder and Managing Director, Industrial Market Insight 

Industrial Market Insight is a consultancy focused on identifying organic growth opportunities for manufacturers of industrial products. Mark's experience includes over 20 years with global multi-national manufacturers of industrial products in product development, business management, and marketing leadership roles. He holds a Bachelor of Science in Materials Science & Engineering from Lehigh University and an MBA.

Membership Software Powered by YourMembership  ::  Legal