B2B Product Launch w/ 18 ways to Connect with Customers Webinar
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B2B Product Launch w/ 18 ways to Connect with Customers Webinar

When: June 29, 2017
10:00 am
Where: Live Webinar
United States
Presenter: Dan Adams, AIM Institute
Contact: Connie Howe
(301) 986-9700 x104

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Webinar Time: June 29 2017; 10:00 AM - 11:00 AM ET (including Q&A)


This webinar is the second in a 3 Part Series entitled "The Future of B2B Innovation and Marketing." The series is ideal for technical and marketing professionals!

About the Series:

Peter Drucker said there are only two functions of business: Innovation and Marketing… and all the rest are costs. With terribly low success rates in product launch today, it's time to reinvent both… specifically for B2B.

In this 3-part series, you'll learn how the Innovation Wave will separate winners from losers… how to take full advantage of your B2B advantages… how to "tailor" innovation and marketing to your market's B2B Index… how to apply the Science of B2B Customer Insight… and how to ensure dynamic product launches… and much more. This series will let you peek into the future, while providing tools you can apply today.

June 29th Session Description:

Many B2B suppliers need much more rigor when launching their products. Products are 'released' casually, budgets are spent inefficiently, and prospects respond "underwhelmingly." Many launch teams keep using the same stale ways to reach prospects… when they could connect using much more exciting and effective means. Learn how to blend 9 traditional media (e.g. trade shows, customer seminars and sales visits) with 9 online media (e.g. webinars, email marketing, and search marketing). Pick many easy tips to maximum value from your launch budget.

Webinar participants will receive FREE…
  • E-book, 12 New Rules of B2B Product Launch
  • E-learning module, "B2B Product Launch Overview" ($50 value)
  • 6-Month access to LaunchStar with over 140 launch tips ($180 value)

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