B2B Customer Insight and the Demise of Commercial Risk
Tell a Friend About This EventTell a Friend
B2B Customer Insight and the Demise of Commercial Risk

When: June 8, 2017
10:00 am
Where: Live Webinar
United States
Presenter: Dan Adams, AIM Institute
Contact: Connie Howe
(301) 986-9700 x104

Online registration is closed.
« Go to Upcoming Event List  

Webinar Time: June 8 2017; 10:00 AM - 11:00 AM ET (including Q&A)


This webinar is the second in a 3 Part Series entitled "The Future of B2B Innovation and Marketing." The series is ideal for technical and marketing professionals!

About the Series:

Peter Drucker said there are only two functions of business: Innovation and Marketing… and all the rest are costs. With terribly low success rates in product launch today, it's time to reinvent both… specifically for B2B.

In this 3-part series, you'll learn how the Innovation Wave will separate winners from losers… how to take full advantage of your B2B advantages… how to "tailor" innovation and marketing to your market's B2B Index… how to apply the Science of B2B Customer Insight… and how to ensure dynamic product launches… and much more. This series will let you peek into the future, while providing tools you can apply today.

June 8th Session Description:

When you develop a new product, do you accept both technical risk and commercial risk? In the future, B2B companies will routinely eliminate most of their commercial risk. They'll understand what few appreciate today: Nearly everything an innovator needs to know about a B2B market is knowable early and cheaply. Learn why most companies' product development processes are backwards, how to study customer outcomes at 9 levels, why "validating" your ideas with customers is a bad idea, and how a Certainty Time Machine ensures market acceptance for every new product.

Webinar participants will receive FREE…
  • White paper, Timing is Everything
  • E-book, Reinventing VOC for B2B
  • E-learning module, "Interviewing Fundamentals" ($50 value)

Membership Software Powered by YourMembership  ::  Legal