How Tailored B2B will Change Everything in Innovation & Marketing Webinar
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How Tailored B2B will Change Everything in Innovation & Marketing Webinar

When: May 18, 2017
10:00 am
Where: Live Webinar
United States
Presenter: Dan Adams, AIM Institute
Contact: Connie Howe
(301) 986-9700 x104

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Webinar Time: May 18 2017; 10:00 AM - 11:00 AM ET (including Q&A)


This webinar is the first in a 3 Part Series entitled "The Future of B2B Innovation and Marketing." The series is ideal for technical and marketing professionals!

About the Series:

Peter Drucker said there are only two functions of business: Innovation and Marketing… and all the rest are costs. With terribly low success rates in product launch today, it's time to reinvent both… specifically for B2B.

In this 3-part series, you'll learn how the Innovation Wave will separate winners from losers… how to take full advantage of your B2B advantages… how to "tailor" innovation and marketing to your market's B2B Index… how to apply the Science of B2B Customer Insight… and how to ensure dynamic product launches… and much more. This series will let you peek into the future, while providing tools you can apply today.

Session Description:

Innovation and marketing will look very different in the future: The term "B2B" will be seen as imprecise, blunt and inadequate, as B2B companies begin using highly customized approaches for each B2B market segment. Suppliers will apply highly effective methods to uncover hidden customer "outcomes," confidently develop products worthy of a price premium, and launch those products with great success.

At this first webinar, Dan Adams (author of 'New Product Blueprinting' and founder of The AIM Institute) will provide practical tools you can begin applying today to get new-product performance of the future.

Webinar participants will receive FREE…
  • White paper, "Catch the Innovation Wave"
  • Guest code to "B2B MarketView" customized report ($199 value)
  • E-learning module, "The B2B Advantage"($50 value)

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