2020 B2B Workshop: Gaining Competitive Advantage Through Customer Insights
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2020 B2B Workshop: Gaining Competitive Advantage Through Customer Insights

 Export to Your Calendar 4/20/2020
When: April 20, 2020
7:30 AM
Where: Hilton Chicago
720 S. Michigan Avenue
Chicago, Illinois  60605
United States
Contact: Malinda Armstrong
(301) 986-9700 x1106


Online registration is available until: 3/27/2020
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B2B Workshop: Gaining Competitive Advantage Through Customer Insights

April 20, 2020 | Co-located with the 2020 World Adhesive & Sealant Conference.

 

 

ASC launches NEW Business Program at WAC2020. The program is designed to provide relevant B2B training by renowned experts through our partnership with ISBM (Institute for the Study of Business Markets), the world's leading institute devoted to advancing the science and practice of B2B Marketing.


This commercial skills workshop is designed to complement ASC's Training Academy Certificate Program with a B2B Education/skills Development program for technical or commercial professionals who desire an understanding of and best practices for obtaining quality insights and influencing your bottom line.

This one-day workshop will be led by ISBM fellow, Dr. Liam Fahey using cases and examples from variety of organizations. The workshop introduces the participants to the principles, practices, and skills that characterize insight work. Over the course of the day, Liam will provide:
  • Frameworks that introduces different types of insight, shows how they are related
  • Key analysis stages in shaping insights, demonstrates how to vet tentative insights so that they can be accepted as inputs to decision making,
  • How to handle the multiple forms of bias that afflict insight work,
  • How to engage with executives and managers so insights influence the organization's thinking, decision making and action.

NOTE: ASC Subscribers with the NEW commercial add on will receive significant discounts and early registration


To register your team CLICK on the REGISTER button above.

Overview

The newly launched ASC Business Program joins our Technical and leadership programs, rounding out our educational Training Academy platform for adhesive and sealant industry professionals. Our goal is to have high value, relevant content, delivered by recognized experts in their fields, with options for in person and online events.

Through our partnership with the Institute for the Study of Business Markets (ISBM), the world's leading Institute devoted to advancing the science and practice of B2B Marketing, ASC will hold a one-day workshop "Gaining Competitive Advantage Through Customer Insights" with ISBM fellow, Dr. Liam Fahey.

The intended audience is any commercial or technical professional who desires to understand the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture.

Participants of the workshop will understand what it takes to craft marketplace insight that extends beyond the typical analysis findings, how to use new insight to influence thinking, decisions and action at any organizational level.

Workshop schedule runs from continental breakfast at 7:30 am through buffet lunch, to conclude at 4:30 pm.

To register your team CLICK on the REGISTER button above.

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