Value Proposition: The Key to New Product Success
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Value Proposition: The Key to New Product Success

When: February 13, 2019
10:00 am
Where: Live Webinar
United States
Presenter: Marc Benevento, Industrial Market Insight
Contact: Connie Howe
(301) 986-9700 x1104

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Webinar Time: February 13, 2019; 10:00 AM - 11:00 AM ET (including Q&A)

Webinar Description:

Learn why a sound value proposition is critical to establishing project scope and garnering management support for new products. In addition, learn how to properly structure a value proposition and the foundational elements on which to build a value proposition. Finally, learn how to diagnose weaknesses in value propositions and solutions to common problems. "Value Proposition: The Key to New Product Success" will help shorten time to market and increase sales of new products by focusing teams on what customers want and need.

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