Stage Gate: Maximize Success for New and Existing Programs
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Stage Gate: Maximize Success for New and Existing Programs

When: February 14, 2018
10:00 am
Where: Live Webinar
United States
Presenter: Jim Schone (HB Fuller) and Michael Birkeland (Solenis)
Contact: Connie Howe
(301) 986-9700 x104

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Webinar Time: February 14, 2018; 10:00 AM - 11:00 AM ET (including Q&A)

STAGE GATE PROCESS: From Ideation to Validation

Webinar Description:
This webinar is intended to provide a perspective of Stage Gate implementation from two well-versed industry professionals. The content should be of interest to those already utilizing Stage Gate but want to be more effective as well as those looking to get a better understanding of the power and logic of Stage Gate process from ideation through validation. Jim Schone will present the early Stage Gate Process: "Ideation to Development: The Importance of the First Three Stages in Product Development" followed by Mike Birkeland: "Discovery to Validation: Closing the Gap from Lab to Commercial Reality".

Jim Schone, Assembly Market Manager – Panels & Textiles, HB Fuller - Ideation to Development: The Importance of the First 3 Stages in Product Development
The importance of market research and key performance indicators during the first stages in the product development. From "Ideation", "Opportunity Assessment" and "Concept Development", these areas require the most scrutiny and research. The first three stage gates will establish the foundation for the "Scale-Up" and most importantly the "Commercialization" of new products.

Mike Birkeland, Senior Staff Scientist, Solenis LLC - Discovery to Validation: Closing the Gap from Lab to Commercial Reality
Many technologies can be demonstrated in the laboratory to give products that meet performance standards, but there are many hurdles to overcome before these products are commercially viable. Using the stage gate process as a guide, this seminar will review strategies for improving success in getting new products ready for commercial launch. Identification of a commercial partner will greatly enhance one's chances for success. Simulation of commercial processes in lab tests is crucial to obtaining a validation trial. Proper planning and execution of a trial can greatly improve the chances of success. The importance of sales/technology working together is highlighted as well as some of the factors in determining whether a product is commercially viable.

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