News & Press
Blog Home All Blogs
Search all posts for:   


View all (974) posts »

FOR IMMEDIATE RELEASE: ASC Announces ISBM Partnership for B2B Education Program

Posted By ASC, Tuesday, February 25, 2020



Media Contact:

Connie Howe

Senior Director, Technical Servics
(301) 986-9700





Institute for the Study of Business Markets (ISBM) to bring B2B Business Program 

 to ASC Training Academy

February 26, 2020 – Alexandria, VA – The Adhesive and Sealant Council (ASC) is excited to announce a new B2B educational program through our partnership with the Institute for the Study of Business Markets (ISBM). ISBM is recognized as the world’s first and foremost institute devoted to developing and disseminating best commercial practices in B2B, especially marketing best practices.

“Through our partnership with ISBM, ASC has developed a Business Program that will mirror our existing technical counterpart, that has educated the adhesive and sealant industry in technical, regulatory and market intelligence for decades”, says Connie Howe, Senior Director of Technical Services at ASC. This new program will add a business education option through monthly live and on-demand webinars, an onsite B2B workshop at the 2020 World Adhesive and Sealant Conference in Chicago on April 20-22nd and access to the premier B2B educational platform at ISBM; their B2B Mastery Curricula. The Mastery Curricula program is the most extensive B2B educational program available, led by the world’s foremost experts on B2B marketing topics, who are skilled course, workshop, and consulting leaders.

ASC’s New B2B Business Program includes Webinars, Workshops and Extensive Mastery Curricula from the Institute for the Study of Business Markets.

While anyone can attend the new B2B workshops, held during our spring convention, only companies purchasing our Business Subscription package will receive special subscriber discounts of $200 and priority for early registrations to both ASC Workshops as well as those within the Mastery Curricula.

2020 ISBM webinars for business subscribers through ASC:

  • April 14 – Voice of the Customer Data-driven Development with Gerry Katz
  • May 14 – Beyond Products: Creating High Value B2B Solutions with Steve Hurley
  • May 28 – Best Practices for Product Development Market Research with Richard Treitel
  • Summer 2020 – When Do I Need a Data Analytics Tool? Decision Making and Budgeting with Limited Data, Price Optimization and Integrating Segmentation.


Additionally, Business Subscribers get FREE access to on demand webinars through ASC; a 3-part series with Dan Adams, Founder of the AIM Institute including:


  • How Tailored B2B will Change in Innovation and Marketing (P1),
  • Customer Insights and Demise of Commercial Risk (P2),
  • B2B Product Launch with 18 Ways to Connect with Customers (P3).


As well as:

  • Value Proposition; The Key to New Product Success with Marc Benevento, Industrial Market Insights.


WAC2020 B2B Workshop
Join ASC as we host our first ISBM B2B workshop at the 2020 World Adhesive and Sealant Conference in Chicago on April 20-22nd: Gaining Competitive Advantage Through Customer Insight, with ISBM Fellow Dr. Liam Fahey.

Because “insight” is where the strategy game is won or lost, it is imperative to understand data analysis and contextual knowledge of markets, customers, competitors and technology that will shape and drive strategy to deliver profitable growth. Liam will show how insights must be continuously nurtured through development and deployment in response to competitor actions and market conditions, resulting in a difference in thinking, decision making and action.

This one-time only commercial skills workshop is designed to bring B2B education and skills development to technical and commercial professionals to improve understanding and effectiveness in cross-functional teams.

ISBM Mastery Curricula Courses offered in 2020 for ASC Subscribers:

  • Moving Beyond Products: Creating High Value B2B Solutions – March 23-24, 2020 – Cleveland with Steve Hurley, Managing Director of Solutions Insights
  • Competitor Analysis and Market Intelligence – June 16-17, 2020 – Philadelphia with Dr. Liam Fahey, Leadership Forum, Inc. & ISBM Fellow
  • Value and Pricing Strategy – June 16-17, 2020 – Philadelphia with Joanne Smith, Pricing for Profits
  • Winning at New Products – June 16-17, 2020 – Philadelphia with Dr. Robert Cooper, Product Development Institute and ISBM Fellow

“The new Business Subscription Program is a clear example of ASC leveraging its resources to deliver a cost-effective training program that now provides both business and technical fundamentals from the very best experts available at an extremely affordable price,” adds Connie Howe. “Our past subscribers have received over $720,000 of free content since the inception of the Technical Subscription Program in mid-2016, which is recognized as a tremendous resource for new and veteran professionals in the adhesive and sealant industry. The new business subscription program is sure to save companies thousands compared to other training options. We also believe the inclusive training program will be another attractive financial reason to join ASC as a member, as the savings are considerable.”



The Three Arms of the ASC Training Academy Include: Technical, Business, and Emerging Leaders Programs.

Created in 2012, ASC’s Training Academy has delivered a technical, non-commercial platform of live and on demand webinars, on site short courses and the flagship Training Academy Certificate Program (TAC), a 100% web-based immersive learning platform launched in 2016 to the adhesive and sealant industry. The successful virtual programs have educated thousands of GLOBAL professionals from suppliers, manufacturers and end users of adhesives and sealants, in technical, commercial, manufacturing and legal roles, through our extremely economical TAC Subscriptions. Live webinars, On-Demand Catalog of 80+ webinars plus the immersive, asynchronous TAC program are all available 24 hours a day, 365 days a year.

The ASC Emerging Leaders Program, for ASC members only, was launched in 2019. The program’s educational content and networking opportunities are designed to assist early- to mid-career professionals become a leader in their company and our industry.

Join ASC as we deliver diverse educational opportunities designed to enhance experiential learning to 'Secure the Future' of our industry, our members and our staff in a highly rewarding career. We invite you to explore the multiple educational opportunities and our two cost saving Subscription Plans further by contacting Connie Howe, Senior Technical Director of ASC, at or (301) 986-9700 x1104.



The Adhesive and Sealant Council (ASC) is a North American trade association dedicated to representing the adhesive and sealant industry. The Council is comprised of 117 adhesive and sealant manufacturers, raw material and equipment suppliers, distributors and industry consultants, representing more than 75% of the U.S. industry with operations around the world. Offering education, legislative advocacy, professional networking and business growth solutions for its members, the ASC is the center of knowledge and catalyst for industry growth on a global basis for manufacturers, suppliers and end-users. For more information about ASC, visit



Tags:  ASC Press Releases 

Share |
Permalink | Comments (0)
Membership Software Powered by YourMembership  ::  Legal