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MVP - New Products for Existing and New Markets Along with New Brand Identity

Posted By ASC, Tuesday, October 27, 2015

MVP announced today that it is taking strategic steps to prepare the organization for rapid growth as the company diversifies its product portfolio, expanding into new markets. To support the expansion, MVP introduces the first single component pumping system, and launches a new brand identity. These strategic initiatives are designed to signify change within the company and reflect the innovative vision of MVP. In early 2016, MVP will begin offering the fist single component pumping system along with a single component application gun, which will be available for dispensing from 5 and 55 gallons of materials. Manufactured with stainless steel components, this rugged machine will help cut down on wasted time in changing over cartridges. A new control box provides simplification and ergonomics to single component adhesives. In addition to the launch of the single component pumping and application gun, MVP revealed a new brand identity including a newly designed logo and bold red color palate, a transition from its previous blue globe logo that initially evolved years ago when Magnum Industries acquired Venus Plastech in 2000.



Tags:  Industry News 

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