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India Market Ripe for Growth in Pressure-Sensitive Graphic Films

Posted By ASC, Wednesday, March 9, 2016

Market analysts say that the use of pressure-sensitive graphic films in India is still relatively limited despite worldwide acceptance of these films as a means of placing branding on anything from planes to automobiles.  In the West, these films are also enjoying popularity as a means to create unique wallpapers, but in India, such large-scale uses for pressure-sensitive graphic films remain relatively rare.


Decals and labels printed on pressure-sensitive adhesive films are widely used in India, but full-scale wrapping, custom-printed with digital wide-format printing is seldom seen. However, the popularity of large scale wrapping elsewhere in the world seems to indicate that marketers will find a great deal of unexplored potential in India, and that it is only a matter of time before South Asia’s largest market adopts pressure-sensitive graphic films for larger scale applications.


Important players that may benefit from this potential area of growth include Henkel, Avery Dennison, 3M, HB Fuller, BASF, Ashland, and Eastman Chemical.


Tags:  Industry News 

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