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Kia’s Use of Adhesives Helps its ‘Innovativeness’ Shine Through at Chicago Auto Show

Posted By ASC, Wednesday, February 24, 2016

Kia motors’ two new releases, the Optima and Niro hybrids have received rave reviews after their introduction at the recent Chicago Auto Show. Apart from receiving accolades for practicality and design, reviewers were particularly impressed with the low NVH (Noise, Vibration, Harshness), which enhances driver and passenger comfort.


Both models make increased use of hot-stamped components and structural adhesives that allow for the reduction of noise, vibration and harshness, resulting in a smoother, quieter ride. In addition, the industrial joint adhesives used to boost torsional rigidity and structural rigidity provide increased crash protection and enhance driving dynamics. Kia believes that the Niro, in particular, will receive road safety awards as a result of these advances.


Adhesives technologies are enjoying increased attention from automotive designers and engineers as a means of improving aesthetics, as an essential component in light-weighting through the use of composites, and for the achievement of low NVH and enhanced motoring safety.


Tags:  Industry News 

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