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Retail-Ready Packaging: More Shelf Impact, Less Fuss

Posted By ASC, Thursday, January 28, 2016



Contributed by Hallie Forcinio


If you’ve noticed more retail-ready packaging on store shelves during recent shopping trips, you’re not imagining it. This packaging format, has been in growth mode for several years. Long a staple at club stores, the format is rapidly expanding in other channels, particularly supermarkets. In fact, retail-ready packaging now appears to dominate in Aldi stores. 


By 2019 we’ll see even more retail-readypackaging. A report from Technavio, “Global Retail Ready Packaging Market 2015-2019,” predicts the global retail-ready packaging market will experience a compound annual growth rate of 3.91 percent between 2014 and 2019.


Growth is strong because retail-ready packaging, which also is called shelf-ready packaging, doubles as transport package and display, delivering an attention-grabbing presence in store aisles and an enhanced shopping experience with minimal effort by store personnel. Instead of unpacking and placing individual primary packages on the shelf, a unit of multiple packages is opened and set in place, simplifying both stocking and replenishment. Colorful printing supports brand identity. Other advantages include better on-shelf access to the product, less damage and fewer out-of-stock situations.





Tags:  Industry News 

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