FOR IMMEDIATE RELEASE
(301) 986-9700 x111
ASC LAUNCHES GROWTH PROGRAM
WITHIN THE TRANSPORTATION SEGMENT
Council to Focus on Technical Education for Auto, Light Truck,
Truck and Bus Design Engineers
Goal is to Warm the Market for Industry to Grow the Vertical
January 7, 2016 – Bethesda, MD – The Adhesive and Sealant Council (ASC) is embarking on an 18-month technical education program directed towards the transportation sub-segments including passenger automobiles, light trucks, trucks and busses. The goal of the program is to warm the market to the benefits of adhesives and sealants by sharing technical information, education and training for the design engineers and materials engineers within the space. The program is part of ASC’s long range plan focused on growth, and includes a $260,000 investment from the Council’s Reserves in order to fully fund the program.
Working with Ducker Worldwide, Industrial Market Insight and a member-driven Growth Program Task Force, ASC will develop white papers, webinars, videos, present at important conferences and have a presence at critical transportation focused events that will give the Council an opportunity to educate the target audience on the value of our industry’s services.
“The 2025 CAFÉ standards that are requiring that auto makers to achieve 54 m.p.g. are a driving force in today’s market – forcing companies to innovate, using new materials and looking at ways to achieve efficiencies within their manufacturing process – and adhesives and sealants play a critical role in this effort,” notes Matthew E. Croson, President of ASC. “ASC has an opportunity to provide technical data and information that we feel can be leveraged by members and the target audience to ‘make the case’ for adhesives and sealants and ensure our industry is a critical piece of the trend to solve the challenges the new rules require industry to meet.”
Ducker Worldwide is a research firm active in the transportation space. ASC engaged them in 2015 to conduct voice of the customer research which illustrated there are many opportunities to educate the target audience on the value of adhesives and sealants, especially with the increase use of dissimilar materials which are needed in order to achieve the MPG targets. ASC will continue to work with Ducker to establish a baseline of understanding and measure the success of the effort ASC will deploy, over time.
In addition, Marc Benevento of Industrial Market Insight, will be engaged as a subject matter expert, working closely as part of the ASC team that will develop materials, information and presentations.
Finally, ASC will continue its Growth Task Force and leverage the knowledge and insight of the market to ensure the products this effort produces are supportive of industry needs and objectives.
Steve Meenan, 3M
Steve Willging, HB Fuller
David Legrand, Ingevity
Daniel Hunter, Covestro
Ana Wagner, Dow Automotive
Forest Driggs, Franklin International
Mike Bozich, Henkel
Tom Stewart, Ashland
“This will be ASC’s first downstream oriented outreach program and is something that the Board, Task Force and Staff has discussed and debated for the past year as each group asked the fundamental question: how can we add value to ASC membership?,” notes Croson. “ASC mirrors the industry we serve, and this is a hot area of research, debate and opportunity. Our goal is to be part of the education arm that gives information and insight to the downstream design community to ensure they understand the value our industry delivers.”
The Adhesive and Sealant Council (ASC) is a North American trade association dedicated to representing the adhesive and sealant industry. The Council is comprised of 138 adhesive and sealant manufacturers, raw material and equipment suppliers, distributors and industry consultants, representing more than 75% of the U.S. industry with operations around the world. Offering education, legislative advocacy, professional networking and business growth solutions for its members, the ASC is the center of knowledge and catalyst for industry growth on a global basis for manufacturers, suppliers and end-users. For more information about ASC, visit www.ascouncil.org.