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How Sugru's Inventor Knew Her Idea Would Stick

Posted By ASC, Wednesday, August 26, 2015

Jane Ni Dhulchaointigh spent six years and around 8,000 work hours for her dream of moldable glue. The glue was inspired by her childhood on a farm where replacing broken items wasn’t always possible. The result of Ni Dhulchaointigh’s hard work is Sugru, a moldable adhesive that can adhere to aluminum, glass, wood, and plastic. Since its release in 2010, more than five millions packs of the moldable glue have been sold in 160 countries. But this fall will make one of the largest growth opportunities for Sugru as it expands retail partnerships to include Target, Fry’s and Lowes. “I felt so strongly about it and worked so tenaciously to make the idea real because of this sense that people are getting tired of superficial and throwaway relationship with their stuff,” said Ni Dhulchaointigh. She and the company behind Sugru are looking forward to sustainable growth and establishing a brand that will hopefully put a tube of Sugru in every kitchen drawer.



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