Bostik, a specialist in adhesives for aerospace applications, recently unveiled a Boeing 737-800 that will carry their branding across Europe. The Boeing has a 250 square-meter graphic that highlights the Bostik brand and the performance of their adhesives in aerospace applications. The aircraft was rebranded as part of a unique contract between Bostik and the Air France-KLM subsidiary, Transavia. Bostik has a long history of partnering with the aerospace industry to provide adhesives solutions. In aircrafts, adhesives can reduce noise and vibration, join difficult materials, strengthen construction materials and reduce aircraft weight. "Making materials more lightweight is an integral part of our research and development strategy," commented Bernard Pinatel—Bostik Chairman and Chief Executive Officer—"This is a critical challenge in the years ahead in the drive to build even stronger and lighter aircraft, both in response to manufacturers' needs and to reduce atmospheric emissions and noise pollution.” The aircraft is also expected to raise consumer brand awareness and support Bostik’s shelf presence in retail stores across Europe.