H.B. Fuller has released FulltakTM SE 8301, a water-based pressure sensitive adhesive (PSA) for beverage labeling. This adhesive is formulated with proprietary polymer technology, which helps beverage producers efficiently remove PSA labels when processing returnable bottles. FulltakTM SE 8301 combines exceptional coating, drying, and conversion performance for a durable label that can be easily removed from reusable bottles. This PSA can be used to attach intricate labels to glass bottles and delivers two-hours of ice water resistance to maintain brand integrity. When a returned bottle undergoes the warm, caustic wash process, FulltakTM SE 8301 cleanly washes off the bottle but stays on the label for minimal contamination of the wash water.