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ADHESIVES.ORG GARNERS SIX AWARDS FOR THE ADHESIVE AND SEALANT COUNCIL IN MARCOM AWARDS PROGRAM

Posted By ASC, Tuesday, November 06, 2012
Updated: Tuesday, May 12, 2015

Adhesives.org, ASCTV & the Adhesives.org Home Page win Two Platinum & Four Gold Awards
in One of the Largest and Most Respected Competitions Sponsored by the Association of
Marketing and Communications Professionals

 

November 6, 2012, Bethesda, MD – The Adhesive and Sealant Council (ASC) announces that
it has won six awards for its adhesives.org website in the well-respected 2012 MarCom
competition, sponsored by the Association for Marketing and Communications Professionals
(AMCP).

 

Adhesvies.org won the following awards:

Platinum– Adhesives.org website in the category of Website/Association
Platinum– ASC TV in the category of Web Video Element/Multi-Media
Gold – ASC TV in the category of Web Video/Educational
Gold – Adhesives.org website in the category of Design (Web)
Gold – Adhesives.org home page in the category of Design (Web)/Website Home Page
Gold – Adhesives.org home page in the category of Specialty Web/Home Page

 

“ASC is pleased to be recognized for the significant changes made to adhesives.org as we
transitioned from a static, one-way information library, to a dynamic, two-way engagement
platform that allows for dialogue, education and connections,” notes Matthew E. Croson, ASC’s President. “It took a team of professionals to make this happen. Kudos and thank you go out to
ASC’s Web Advisory Board, our technology partner—NonProfitCMS—and our online
communications professional, Jessica Carter.”

 

ASC’s Web Advisory Board Members are:

 

Traci Jensen—Vice President, Americas Adhesives –HB Fuller
Stephanie Laurio –Web Developer—RS Industrial
Elise Cruel— Market Manager - Industrial Emulsions, Americas —Celanese
Stacey Wagner—Marketing Communications Administrator—3M Industrial Adhesives &
Tapes
Ernie Ballester—Field Marketing Manager, Americas—Honeywell
Chris White—Research Chemist—NIST
Jessica Carter, Online Communications Manager, ASC

 

Over 6,000 entries spanning seven categories are submitted to MarCom each year—marketing,
publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive.
A panel of senior-level marketing and communications industry professionals serve as judges,
reviewing each entry for “its quality, creativity, and resourcefulness.” Winners are chosen if their
talent exceeds “a high standard of excellence and whose work serves as a benchmark for the
industry.”

 

In looking at the winners of this year’s competition, well-known individuals, media houses, and
Fortune 500 companies are all represented.

 

 “As an association, ASC’s entries were scored based on design in general, and also design
and development of websites within the nonprofit sector,” notes Jessica Carter, ASC’s Online
Communications Manager. “ASC’s adhesives.org website was found to be a benchmark of
industry excellence, and as a small trade association that had limited resources to redesign the
website, we’re incredibly proud to be affiliated with recognized marketing leaders including
Lockheed Martin, American Airlines and Bloomberg.”

 

ASC is currently re-developing its member-oriented website at www.ascouncil.org, transitioning
the site to a stronger information exchange and member program access platform.
In 2013, the Council will also focus its energies on creating mobile versions of both
adhesives.org and ascouncil.org to allow for user friendly viewing on small screens, like the
iphone and android.

 

“ASC is continuing to innovate as we work to fulfill our vision of becoming the ‘essential center
of knowledge and catalyst for growth’ within our industry,” adds Croson. “Standing together with
the leading adhesive and sealant suppliers and manufacturers in the world, we are on the path
towards meeting this vision. We urge that any company involved in this sector join the Council
and be a part of the curiosity and innovation that drives our industry forward.”

 

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The Adhesive and Sealant Council (ASC) is a North American trade association dedicated to
representing the adhesive and sealant industry. The Council is comprised of 119 adhesive and
sealant manufacturers, raw material and equipment suppliers, distributors and industry
consultants, representing more than 75% of the U.S. industry with operations around the world.
Offering education, legislative advocacy, professional networking and business growth solutions
for its members, the ASC is the center of knowledge and catalyst for industry growth on a global
basis for manufacturers, suppliers and end-users. For more information about ASC, visit
www.ascouncil.org.

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