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Posted By ASC, Wednesday, November 20, 2013
Updated: Tuesday, May 12, 2015


Media Contact:

Matt Croson


(301) 986-9700 ext. 111


Data Guides Long Range Plan Committee and Board Discussion and Focus; Six New Objectives Being Developed as a Response


November 20, 2013 – Bethesda, MD – More than 400 industry professionals shared their top external and operational opportunities and challenges as part of an ASC Board of Directors-driven review of the Council’s Long Range Plan.  The information shared by the 400+ survey respondents was reviewed and discussed in detail over a 2-day Long Range Planning Committee Meeting in August 2013, resulting in six new long range plan objectives.  Following the August Meeting, the ASC Board of Directors spent four hours reviewing and discussing the findings of the Long Range Planning Committee, agreed with the general outline presented, and authorized the Council to move forward with developing responses to the challenges and opportunities via Council programming.

“The ASC Long Range Plan Process has included the largest number of responses ASC has ever had with any of its surveys, 21 in-depth interviews with volunteer leadership, a combined 105 hours of face-to-face discussion via the long range planning committee and an additional 80 hours of combined review time with the Board of Directors,” notes Matthew E. Croson, President of ASC.  “Now, the efforts move to the next level with the development of a three-year roadmap that will include planning for new programs and services that can support member responses to these challenges.”

According to the respondents, the top issues and challenges are as follows:


  • Staying on top of emerging technologies and innovations
  • Identifying new business development opportunities in North America
  • Increasing market penetration
  • Developing international business opportunities
  • Raw materials availability and costs
  • End user awareness of company products and innovations
  • External influences on quality standards
  • Assessing and interpreting market and economic indicators


  • New product development and roll-out
  • Research and development; innovating
  • Strategic business planning, including obtaining actionable market data
  • Managing strategic alliances and partnerships
  • Increasing profitability
  • Mergers and acquisitions
  • Customer service and retention
  • Regulatory compliance
  • Staff development

“This survey had the single largest amount of input and data for a survey that ASC has had in recent years, and included 300 current members, as well as 100 non-member industry professionals who took significant time to complete the in-depth survey,” noted Croson.  “The Long Range Planning Committee took the information and spent two days in August discussing it in detail and developing draft strategies to respond.”

During its October 2013 meeting, the ASC Board of Directors reviewed the work of the committee and spent four hours discussing the information as well as draft objectives.  They approved the Council to move forward with developing programs that respond directly to the challenges and opportunities outlined during the process.  The following six objectives will guide the Council in building upon its successful 55 year history:

Professional Education – deliver core fundamentals education and experiential learning throughout a member’s career

Community Knowledge Integration – facilitate knowledge sharing across the adhesive and sealant community

Innovation – accelerate innovation across the adhesive and sealant supply chain

Unified Industry Voice – communicate the benefits of the adhesive and sealant industry and create compelling ways to tell the adhesive and sealant story to inform and influence important audiences

Accelerate the Adoption of Adhesives and Sealants – promote the adoption of adhesive and sealant solutions and help minimize the barriers to market growth

Organizational Effectiveness – provide organizational alignment, enabling infrastructure, leadership and operational excellence to support the Council

The next step for the Long Range Plan is to develop a Roadmap that outlines potential programs, services and investments that could respond directly to the challenges and opportunities facing the industry.  The goal will be to develop a 3-year roadmap with milestones, investments and resource allocation while ensuring the new programs being considered are aligned with the challenges and opportunities facing the industry as we currently understand them.

“The Board authorized the Council to move forward to roadmapping, and asked that the Long Range Planning Committee to add board liaisons, committee chairs and other strategic thinkers to the effort in order to have more input and direction provided by other leaders,” adds Croson.  “The roadmapping team is now in place and will include 17 industry professionals who will work in “objective teams” over the next six months to develop the roadmaps.  It’s an exciting time to be a member of the ASC as we work together to respond to the challenges and opportunities facing our industry.”

The Roadmapping teams include the following industry leaders:







Traci Jensen, HB Fuller, Lead

Mark Siebert, Kraton, Lead

Andy Johnston, Ashland, Lead

Rusty Thompson, Evans, Lead


Rusty Thompson, Evans, Lead

Christian MacIver, MWV

Larry Owen, Franklin

Chris Urheim, Dow

Steve Harms, Sika


Chuck Williams, Avery

Larry Saidman, Nordson

John Channon, HB Fuller

Neema Toolaabee, DAP


Bill Arendt, Emerald

Brian McSwigan, Henkel

Christine Bryant, Bayer MaterialScience

John Carroll, Eastman


Gerhard Haas, Jowat Corp.

Les Burch, Sashco

Shamsi Gravel, Emerald

Matt Devine, DHM Adhesives


Scott Detiveaux, Orr and Boss


“The goal of the roadmapping teams will be to develop a plan that allows ASC to expand the value it delivers across these objectives via new programs and services,” adds Croson.  “In some cases, this will mean evolving our existing programs. In other cases, it will mean brand new programming and services.  Either way, the member leaders supporting this effort will ensure the value propositions are strong and 100% member focused.”

During the Fall Convention and EXPO, Chairman Rusty Thompson—President of Evans Adhesive Corporation—shared the Long Range Plan process and highlights with attendees during a special member update lunch.  More information will be shared as the Council continues to develop the objectives and also discusses its vision and mission during the roadmapping effort.

“ASC is a transparent, member driven organization and the lunch was a great opportunity to spend more time sharing and discussing the plan with members, and inviting them to actively participate in the work of the Council via our five standing committees,” adds Croson.  “Together, ASC is developing a stronger, more engaged adhesive and sealant community and we appreciate and value all of the support active leaders are giving to the Board, Long Range Plan, Committees and roadmapping efforts.”


The Adhesive and Sealant Council (ASC) is a North American trade association dedicated to representing the adhesive and sealant industry. The Council is comprised of 129 adhesive and sealant manufacturers, raw material and equipment suppliers, distributors and industry consultants, representing more than 75% of the U.S. industry with operations around the world. Offering education, legislative advocacy, professional networking and business growth solutions for its members, the ASC is the center of knowledge and catalyst for industry growth on a global basis for manufacturers, suppliers and end-users. For more information about ASC, visit




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