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Posted By ASC, Monday, December 9, 2013
Updated: Tuesday, May 12, 2015


Media Contact:

Matt Croson


(301) 986-9700 ext. 111


Fundamentals Training Available Via, and


Bethesda, MD – December 9, 2013 – The Adhesive and Sealant Council (ASC) is making its fundamentals oriented training available to industry on demand via, and  ASC’s Training Academy, started in 2012, now features 14 different titles, each focusing on the fundamentals of adhesives and sealants, as well as emerging business trends that impact the industry.  The Training Academy On-Demand features the following titles:

  • Adhesives 101 part 1
  • Adhesives 101 part 2
  • Additives 101
  • Adhesives and Sealants in Assembly Operations 101
  • Adhesives and Sealants in Building and Construction 101
  • Environmental Product Declaration 101
  • Global Trends in MDI/TDI
  • The Business of Green Chemistry (Available in January)
  • Adhesives in Packaging 101
  • The Perils of Green Advocacy
  • Rheology 101
  • Technology Types 101 part 1
  • Technology Types 101 part 2
  • Testing 101

“Since the Training Academy started in 2012, ASC has delivered training to almost 700 individuals as we strived to train the industry on the basics of adhesives and sealants in a comprehensive manner,” notes Matthew E. Croson, President of ASC.  “With the introduction of the On-Demand feature, we can continue to deliver these fundamental of and basics of training programs, while also developing new, live programming as part of our regular Training Academy efforts.”

The ASC Training Academy was created in 2012 as a long-term educational investment by the Council’s Board of Directors to add value to the membership by delivering strong fundamentals of training to industry professionals.  The Council set aside $75,000 to develop the courses, and market the program to industry.  The investment has already paid off with the Council reaching $108,000 in sales in its first two years, while also receiving some of the highest evaluations for any of the Council’s programs. 

Each Training Academy program was developed in collaboration with the Council’s Technical Committee and was delivered by an industry professional, many of which were selected as part of an extensive request for proposal effort. 

“ASC is proud of its efforts to train industry professionals on the basics of our industry; it is a core function of our value proposition as we work to ensure our industry has the education and training it needs to solve customers’ challenges creatively and with the right tools in mind,” adds Croson.  “And we are pleased that the sessions have scored so highly with 92% of participants indicating they would recommend the training to a colleague.”

Industry can purchase an ASC Training Academy On-Demand Session via its websites at, or  Each session is $199 and available immediately via a link that is sent to the purchaser’s email account.  The session includes the complete audio/visual recording of the live webinar broadcast of the Training Academy session.   In the future, all Training Academy webinars will be made available following the live event, giving members and industry professionals flexibility with participation.  The sessions will be made available for a period of time, but not available when a specific program is being enhanced or adjusted with new programming and content. 

For more information, contact Connie Howe, ASC’s Senior Manager, Technical Services, at or 301-986-9700, ext. 104.


The Adhesive and Sealant Council (ASC) is a North American trade association dedicated to representing the adhesive and sealant industry. The Council is comprised of 129 adhesive and sealant manufacturers, raw material and equipment suppliers, distributors and industry consultants, representing more than 75% of the U.S. industry with operations around the world. Offering education, legislative advocacy, professional networking and business growth solutions for its members, the ASC is the center of knowledge and catalyst for industry growth on a global basis for manufacturers, suppliers and end-users. For more information about ASC, visit





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