ASC WEB SERVICES SENIOR MANAGER SPEAKS AT ASAE MARKETING EVENT
Taglieri Highlights Innovations Made to Adhesives.org and Ascouncil.org; Serves as Judge for Gold Circle Awards Program
June 24, 2014--Bethesda MD--The Adhesive & Sealant Council’s (ASC) Senior Manager of Web Services, Jessica Taglieri, recently spoke at the American Society of Association Executives’ (ASAE) annual Marketing, Membership and Communications Conference and Expo, held in Washington, DC June 17-18, 2014. This year, the event drew more than 930 attendees; it is recognized within the association community as one of the leading events focused on this discipline.
Taglieri co-presented Social’s Secret Menu, a Catalyst for Content Strategy, with Kunal Johar, Operations Director of OpenWater, and ASC’s technology partner. They were asked to discuss digital media and content strategy. Taglieri & Johar did so using the adhesives.org & sealants.org website as a case study to demonstrate how critical it is for organizations have websites that serve as the central point—a hub—for all of an organization’s digital media channels such as Twitter, LinkedIn, Facebook, YouTube, Vimeo, e-news content, and blogs.
In addition to the remarks, Taglieri participated in the ASAE Gold Circle Awards program, serving as a judge within the website category.
“ASC’s web and digital media strategy has been recognized by industry professionals as being ahead of the curve when it comes to delivering both programs and communications value directly to its members,” notes Matthew E. Croson, President of ASC. “Having Jessica design, execute and ultimately, be honored for her efforts is a great recognition for her, but also for ASC and its members as they should feel confident that ASC is deploying cutting edge technologies to serve as an industry voice and ensure members connect to the many programs we offer.”
The Adhesive and Sealant Council (ASC) is a North American trade association dedicated to representing the adhesive and sealant industry. The Council is comprised of 131 adhesive and sealant manufacturers, raw material and equipment suppliers, distributors and industry consultants, representing more than 75% of the U.S. industry with operations around the world. Offering education, legislative advocacy, professional networking and business growth solutions for its members, the ASC is the center of knowledge and catalyst for industry growth on a global basis for manufacturers, suppliers and end-users. For more information about ASC, visitwww.ascouncil.org.