The beginning of the 21st century was marked with both optimism and anxiety. The September 11th attacks forever changed America and American business, but a sense of determination to preserve was also born from this tragic event. To better serve members, ASC created peer groups designed to fulfill the specific needs of our diverse membership and launched a Webinar program (Web-based seminars) to provide educational opportunities to members from their offices. ASC also launched the innovative Build the Industry program, which lead to the “Grow the Industry” initiative being added to the strategic plan.